Jenny Lin

Dr. Jenny Lin

MBA Program Academic Director

Dr. Meng-Hsien (Jenny) Lin is currently an associate professor of marketing at California State University Monterey Bay. She received her Ph.D. in Marketing from Iowa State University in 2014, as well as her MBA and M.S. in Biomedical Sciences prior to that. She holds a B.S. in Veterinary Medicine from Taiwan, where she is originally from.

Dr. Lin currently teaches Integrated Marketing Communications and Global Marketing in the BS of Business Administration program. She has also taught Fundamentals of Marketing, Marketing Research and Consumer Behavior in the past. Dr. Lin’s research focuses on studying individual differences in sensory (olfaction, haptic, visual) perceptions and its impact on consumer decision making and consumer well-being outcomes using a combination of surveys, behavioral experiments, neuroscience methods and in-depth interviews. Her other research interests involve understanding children’s cognitive and emotional processing of online advertising and the influence of social media with the focus of empowering parents (mothers in particular) through understanding their use of social media.